Dubai Duty Free Shergar Cup

8th Aug - 8th Aug 2026
Berkshire, England
The Dubai Duty Free Shergar Cup is a raceday like no other. A celebration of all things extraordinary, this exquisite event brings together exceptional talent from all over the world – to compete on the racetrack and entertain at the post-racing concert.



Picture credit - Troxx, 2006, at https://commons.wikimedia.org/wiki/File:Royal-Ascot18.jpg. Licence: CC BY-SA 3.0

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Testimonials

Some kind words from our customers

Beth and I wanted you know how awesome our Goodwood Revival experience was. From the time we arrived at the South Lodge, to our last day at the revival, every moment was exciting and forever memorable. The staff at the South Lodge were welcoming and the Lodge was incredible. The ladies did a spa day and raved about facilities. The Officers Club was perfect. Again, the staff there, along with the food was top shelf. The location could not have been better. Great view and we could get out of the rain when needed. Rachel stopped by and was very helpful. Finally, we wanted thank you for delivering the credentials on your Sunday afternoon. It was great to meet you. I’ve enjoyed our conversations while planning this trip. We wish you and your family all the best.

- Mr JF (USA)

I have used Simon Smith Events for my hospitality needs at Music and Sporting events for a number of years and they have always delivered for me both corporately and personally. I have got to know the guys very well and would recommend their services for whatever you require.

- Martyn Holman

Jo at Simon Smith Events has been looking after our ticketing needs for years. He never fails to understand what we’re looking for and provides fantastic packages. We’ve never been let down and know Jo will always go the extra mile to make sure we’re happy. He’s our ‘go to’ provider.

- Philip Greenhalgh

Everything went very well. We had a great day and the facilties were first class! Very well organised! Should get some good business opportunities from it too!

- I - Global Energy Management Company

Jo: Tickets were great- thank you for another perfect event. La Tribune (hospitality on day 1) has the best location as it is right next to Court 1 and Phillippe Chatrier. Le Pavillion is a nicer set up (and has air conditioning) but a far walk and you have to go through security each time as it is actually off the grounds. We liked both, but giving you details as I thought you would like to know for other clients. We absolutely loved the French Open and will go again. Thank you!

- VIP guests from the United States

Hi Preetinder I hope you had a good weekend! I wanted to drop you an email and say thank you so much for helping us organise the concert on Friday. The bloggers loved it and the hospitality area was perfect – it was great to be able to treat them to the food and drink before and after the show. The whole event went really smoothly and Beyoncé and Jay-Z were amazing! We are definitely keen to organise some more events for later this summer.

- Leading online retailer

I just wanted to thank you for your help in making Friday a major success for us. As you know, it was a very important mix of people attending and essential that everything possible went to plan. As promised, you delivered a great evening – relatively stress free. The staff we had were excellent – very used to serving in a confined space. If we can keep a note of their names so that we can request them again? Valet Parking worked very well We now have a format to work with Good news all round

- Head of Events at a Major Global Insurance Company

You are awesome Preetinder. Thank you so much for pulling strings especially with these clients. Much appreciated!

- M – Leading Global Travel Agency

Thank you very much for making all the arrangements for the Aegon tennis tickets for xxxx, he said the delivery all went as planned and the seats were excellent!

- Andrea – Arqaam Capital

O2 Arena Concert – October 2014 All v good! Helpful and attentive staff. Great food. Preetinder was super helpful and everything went smoothly thanks to his organisation in the lead up to and on the night.

- A Leading Online Fashion Retailer

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